These quotes are about the purpose of design. What other quotes on the utility of design am I missing?

If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.

— Red Adair

Good design is good business.

— Thomas J. Watson Jr.

Design must reflect the practical and aesthetic in business but above all…​ good design must primarily serve people.

— Thomas J. Watson

Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all. Everyone makes design decisions all the time without realizing it—like Moliere’s M. Jourdain who discovered he had been speaking prose all his life—and good design is simply the result of making these decisions consciously, at the right stage, and in consultation with others as the need arises.

— Douglas Martin

A good design is not the one that correctly predicts the future, it’s one that makes adapting to the future affordable.

— Venkat Subramaniam

Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.

— Herbert Simon

About the Author

Paul is a software design and development coach and mentor. He is available for consulting and training through his company, Virtual Genius LLC. He is the author of The EventStorming Handbook and major contributor to Behavior-Driven Development with Cucumber. He is also the founder and chair for the Explore DDD conference.