These quotes are about the purpose of design. What other quotes on the utility of design am I missing?

If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.

— Red Adair

Good design is good business.

— Thomas J. Watson Jr.

Design must reflect the practical and aesthetic in business but above all…​ good design must primarily serve people.

— Thomas J. Watson

Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all. Everyone makes design decisions all the time without realizing it—like Moliere’s M. Jourdain who discovered he had been speaking prose all his life—and good design is simply the result of making these decisions consciously, at the right stage, and in consultation with others as the need arises.

— Douglas Martin

A good design is not the one that correctly predicts the future, it’s one that makes adapting to the future affordable.

— Venkat Subramaniam

Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.

— Herbert Simon

About the Author

Paul is from Perth, Australia, but chooses to live, work and play with his amazing wife and two children in Denver, Colorado. He co-founded and co-leads DDD Denver. Look for him speaking at local user groups, and at regional and international conferences.

If you are looking for an expert hands-on team coach and design mentor in Domain-Driven Design (DDD), BDD with Cucumber, or lean/agile process Paul is available for consulting and training through his company, Virtual Genius LLC.